The GROW model
The GROW model is a simple, powerful framework for coaching conversations, widely credited to Sir John Whitmore’s Coaching for Performance. GROW stands for Goal, Reality, Options, and Will - four stages that guide a person to first Identify what they want (the Goal), then explore the current situation (the Reality), Consider what could be done by generating possibilities (the Options), and finally Committing to action (the Will). Using the step-by-step GROW process helps structure conversations that move people forward, whether you’re a manager, coach, or simply helping a colleague think something through. By focusing on questions rather than advice, the GROW model encourages ownership, reflection, and clarity - making it one of the most enduring and accessible coaching tools in use today. ...